Dr. Story earned his PhD in experimental (social) psychology, with a minor in industrial organizational psychology, from Virginia Commonwealth University. There he developed a passion for teaching and decided to pursue a graduate degree in psychology. His philosophy as a teacher is to inspire students to learn and provide them with the skills necessary for critical thinking and research, such as the ability to use strong inference to develop alternative hypotheses. Dr. Story’s career has focused on solving real world problems by applying psychological theories. For example, he has investigated how different environments unconsciously prime motivational goals, altering performance based on perceived ability. Additionally, Dr. Story has examined what motivates residents to make environmentally responsible decisions, like protecting local watersheds or increasing recycling behavior. In order to become a better teacher, Dr. Story has also studied how being either intrinsically or extrinsically motivated affects expectations of success and the frequency of self-reinforcing behaviors.